To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” Tim Robbins
When encoding a message, it is imperative that we provide stimulating content to grab the target audience’s attention. I will explicitly highlight strategies on how to strengthen one’s argument to make it more engaging.
Consider Your Target Audience
Primarily, before you select a focal point, you must consider your target audience. This will facilitate you in structuring your arguments. It will give you stability, validity, and credibility. Based on who your listeners are, you might deliver your message in a multitude of ways (language style, material, location, tone.) You must constantly put their needs at the forefront of your own. (It’s not about you!!!!) People will be more inclined to listen to what you have to say, if you are determined to assist them. You want to give them a good impression.
Personalize
Once you have your considered target audience, you must personalize your arguments. For example, if you are talking about a cure for women living with breast cancer, personalize the presentation to fit them. You cannot please everyone. This will allow folks to relate to one another. Individuals can share their experiences.
Structure
Put your key points in some type of order so people can follow easily (chronological, alphabetical.) Listeners will then be in tune with the underlying message.
Diversify Media
When articulating ideas about how to display your presentation, diversify your content and make it accessible. Use a myriad of mediums that are germane to the argument. Some examples include; videos, pictures, handouts, quotes, statistics and PowerPoints. This will enhance your argument and leave the audience with a gratifying experience. Your material does not have to be ritzy, just work within your budget.
Allow Sharing
If possible, allow people to share your material online via email or social media. This will permit them to relate back to your material down the road and increase your reach.
Be Brief
When you begin writing, you must learn to be brief. Remember that quality is better than quantity. You do not want to bore or fluster listeners because they will become disinterested. Be articulate and concise, choose what you want to discuss wisely. In addition, by utilizing essential keywords, it will facilitate people to stay on track.
Catchy Title
Formulate a title that is catchy and dramatic. Folks will judge you, so it is crucial that you make a good first impression.
Create a Personal Connection
Individuals want to be informed about the issue at hand. Do not feel intimidated to share your opinions and personal trials and tribulations that are relevant to the topic. People will admire and respect your honesty. They will find it exceedingly beneficial and charismatic. Audience members will be more apt to ask questions and positively filter your message if they feel a personal connection with you.
Action Plan
After delivering a solid argument, you must devise an action plan or resolution. This tells your listeners what the next step is. How are things going to change? Be sure to give necessary links so people can do additional research.
End on a High Note
The final step is to conclude your argument. When closing an argument always end on a high note, make your audience want to know more. Reiterate your main focal point and leave them with something interesting. Consider using a quote, statistic, or anecdote.
About the Author
Fallon Marie Hughes is an avid communications writer and computer enthusiast. Having graduated with a degree in rhetorical studies from Hofstra University it has given her the skills to flourish as a tenacious communicator. She has taken on the responsibility of volunteer blog writer for The Westchester Institute for Human Development’s Assistive Technology Program. Her focus point is how diverse forms of technology can facilitate individuals with disabilities. Having done extensive research in the field, she provides strong and useful perspectives for everyone. Eventually, she hopes to expand her horizons by attaining a full-time position in the communication/marketing sector. Since January 2018, Fallon has been an active member of AWC.
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