Best Practices

Ready to start your freelance business? Here are five things I wish I’d known.

If you’re ready to work for yourself, whether as a freelancer, contractor or small business owner, you have likely learned about branding and marketing, building a customer “funnel,” and considered how you will do your bookkeeping. But here some things ...
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Best Practices

In Defense of Writing a Book

Have You Laid the Groundwork? So you want to write a book? You possess incredible knowledge and the ability to share it like nobody else. How do you get the ball rolling? These days, you can lay a lot of ...
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Best Practices

5 Strategies for Successful Freelancing

If a communicator decides to go freelance, which career path is more likely— having more freedom but less financial stability as she lives paycheck to unpredictable paycheck, or creating more security and more income than she would in a 9-to-5 job? ...
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AWC Members

Need a Confidence Boost? Go for a Clarion Award

  I will never forget my first Clarion Award!  I was communications director for the Illinois Comptroller’s office and we revamped our constitutionally mandated monthly fiscal report with a new look, bright colors and graphics, and articles on state revenues, ...
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