AWC Members
Are you doing Instagram “right”?
Have you noticed that more and more people are using longer captions on Instagram lately? Does it confuse you because you were always told to keep it short and sweet in the past? This is understandable and part of why ...
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Freelancing
Does your job work for you or do you work for your job?
This may sound like a silly, head-scratcher question, but it’s one that I had to sit down and ask myself one day. Before I decided to chase my entrepreneurial dreams and start my own business, I was working a 9-5 ...
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Best Practices
Ready to start your freelance business? Here are five things I wish I’d known.
If you’re ready to work for yourself, whether as a freelancer, contractor or small business owner, you have likely learned about branding and marketing, building a customer “funnel,” and considered how you will do your bookkeeping. But here some things ...
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Best Practices
5 Strategies for Successful Freelancing
If a communicator decides to go freelance, which career path is more likely— having more freedom but less financial stability as she lives paycheck to unpredictable paycheck, or creating more security and more income than she would in a 9-to-5 job? ...
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Best Practices
Making your video: Production tips & simple starters
Video marketing is everywhere. You watch it. You share it. Maybe you’ve priced it. Ouch! If you’re a small organization with a limited budget, contracting with a studio may out of your range – or need. But there are ...
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Best Practices
15 video projects to tell your brand’s story
Video is powerful. It encourages viewer engagement. It connects with an audience in ways text and photos simply can’t. It captures attention and can help you and your brand develop a reputation for being part of the community conversation, a ...
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