Help your team work at its highest potential by investing in coaching, conference attendance, certifications, and professional development. Investing in excellent, high-quality development will lead to results beyond your expectations, plus it will let your employees know you consider them not just employees but full, rich individuals with the power to grow and accomplish great things.
Some small to medium sized businesses do not support their employees’ memberships in professional organizations or limit their support to a few specific organizations. If your business is one of these, you could be missing a big opportunity. Here are three of the top reasons employers should support membership in AWC:
1. Professional Development:
The professional development benefits offered by AWC membership far outweigh the cost of membership and meeting fees. Chapters typically offer monthly professional development programs and workshops. At the national level, AWC offers free professional development webinars to members as well as national conferences and discounted award entry fees.
2. Networking:
Fresh ideas and collaborations bring value to your workplace. In a small business, you may only have one person performing the communication and marketing role. She needs others of her profession to share experiences and compare outcomes. If she needs to outsource some of her work, AWC is the perfect place to find trustworthy people with the skills your company needs. Relationships built through networking at AWC events can save your company time and money.
3. Leadership and Skill Training:
Serving on a board or committee builds skills that cross over into your business. Understanding how an organization works and learning to take initiative and lead teams is invaluable and something taught best by experience. At both the chapter and national level there are many opportunities for this kind of “on the job training” plus many of the workshops, webinars, and other events center around development of leadership skills.
For much less than the cost of tuition to a single class at a community college or technical school, you can provide your communications person with a whole year of enriching experiences that will bring many times your investment back to your company.
About the Author
Peggy Fleming is Director of Communication and Engagement at West Bank in West Des Moines, Iowa. A member of the Association for Women in Communications, she currently serves on the National Board of Directors and as co-president of her local chapter. She’s a graduate of Drake University School of Journalism and Mass Communications.
Connect with Peggy:
2 thoughts on “3 Reasons Your Business Should Support Membership in AWC”
I agree with your points, superb post.
Great post !!I am also a digital marketer and your post will definitely help me to enhance the position of my website.