AWC Members
Planning, Emails, & Zoom: Navigating a Student Organization During a Global Pandemic
When I applied to be president of Illinois State University’s student chapter of the Association for Women in Communications, I knew the amount of responsibility I was taking on, but I had no idea the challenges myself and my ...
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AWC Members
Coping by Compartmentalizing vs. the Messy Mind
As communicators, many of us are, by nature, compartmentalizers. We tailor our messaging to distinct stakeholders and media channels. We are internal or external, proactive or reactive. We structure messages in palatable chunks. If you’re like me, compartmentalizing is not ...
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AWC Members
Owning Our “Next Normal”
As we all move forward and continue our lives as best we can during these somewhat frustrating and uncertain times, a few phrases have become apparent as representative of our current environment: “New Normal.” “Back to Normal.” “Unprecedented Times.” Now, ...
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AWC Members
Meet Trending’s Editor!
Meet Ariana Andrade Ariana is a recent first-generation graduate from the Edward R. Murrow College of Communication at Washington State University majoring in Public Relations. She was President of the Association for Women in Communications student chapter on campus and ...
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Best Practices
3 Tips for Building Confidence in Front of the Camera
Stepping in front of a camera for the first time can be intimidating. Add in the pressure of making a good first impression, and you’ve got a recipe for some pretty serious butterflies in your stomach. For many professionals ...
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Best Practices
How “Fit” Are Your Communication Skills?
March is here and the New Year’s resolutions from January may already be forgotten. While this is the main time of year when people have vowed to “get in shape,” how many practitioners have vowed to get their communication ...
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AWC Members
Answer the Call
I recently had a conversation with a colleague of mine who asked me what the best form of communication was to reach me. I immediately responded with, “Texting.” Any guesses on their response? I’ll spare you the gory details, ...
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Best Practices
Public Speaking: Your Worst Fear, but Why?
Glossophobia. Yes, this phobia has a name and it’s a fear most of us have – fear of public speaking. According to the National Institute of Mental Health, 74 percent of Americans have a fear of giving speeches. I like ...
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Best Practices
15 video projects to tell your brand’s story
Video is powerful. It encourages viewer engagement. It connects with an audience in ways text and photos simply can’t. It captures attention and can help you and your brand develop a reputation for being part of the community conversation, a ...
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Uncategorized
Getting guidance: Making the most of your mentoring relationship
Throughout my time in college, professors and academic counselors have stressed the importance of work experience and portfolio pieces. What was rarely mentioned to me, however, was the importance and benefits of having a mentor within the communications industry ...
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