AWC Members
Are you doing Instagram “right”?
Have you noticed that more and more people are using longer captions on Instagram lately? Does it confuse you because you were always told to keep it short and sweet in the past? This is understandable and part of why ...
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News
Technology & Broadcasting
The Today Show (Australia), in the 1980s, was the masthead for Channel Nine – and so proud of its position in the forefront of all that was new, modern and dynamic in communications. We had faxes. I can’t begin ...
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Best Practices
I Changed Jobs! What the Hell Was I Thinking?!
People quit their jobs. In fact, global studies show that a whopping 79 percent of people quit their jobs because of a ‘lack of appreciation’. Though that number seems to be increasing, you’ve heard that stat before – people don’t ...
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Best Practices
Making your video: Production tips & simple starters
Video marketing is everywhere. You watch it. You share it. Maybe you’ve priced it. Ouch! If you’re a small organization with a limited budget, contracting with a studio may out of your range – or need. But there are ...
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Best Practices
15 video projects to tell your brand’s story
Video is powerful. It encourages viewer engagement. It connects with an audience in ways text and photos simply can’t. It captures attention and can help you and your brand develop a reputation for being part of the community conversation, a ...
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Best Practices
Tell your brand’s story through video
Video storytelling is a versatile, important tool that can showcase your business, your client, your organization or yourself in a way today’s consumers expect. It’s not about direct selling or marketing. And it isn’t a one-and-done. In this three-part ...
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Best Practices
Promote Yourself with Podcasting
With the ability to record audio and video at our fingertips, it’s easier than ever to become a podcaster. What’s a podcast? It’s an audio or video recording that, when posted online, can be listened to any time. People who ...
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Best Practices
Come Fly with Me: What Any Communicator Can Learn from Travel & Tourism
We can all learn new things, connect unexpected dots, and find “a-ha!” moments by seeing how our counterparts in other industries communicate. Let’s take travel and tourism, for example. Its contribution to the global economy adds up to about US$8.3 ...
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Blogging
Writer’s Block: Maintaining Creativity in Communications
In communications, maintaining creativity is a crucial part of our job. We are asked to recognize trends while creating new ones. Our copy must be engaging, and our imagery eye-catching. Our greatest motivator and creative obstacle? A deadline. In ...
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Best Practices
10 Bite-Sized Social Media Tips for Events With Cheryl Lawson
Cheryl Lawson was AWC’s August 2018 Know to Grow Webinar speaker. Her session was so popular, we invited her to do this follow-up post on Trending! Cheryl says “I am the founder Social Media Tulsa, LLC. We started as ...
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If you are passionate for communications, driven toward greatness, motivated to lead, and inspired to elevate the future of the communication industry, join the thousands of women nationwide who have already discovered the benefits of AWC.
Contribute to Trending
Are you an expert in your field with insights to share? Have tips other women can learn from, or want to reflect on a relatable experience? We’d love to hear from you! If you’re interested in contributing a blog piece to Trending, see the Author Guidelines, then email [email protected] for more information.
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