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October Virtual Speaker Series: Grassroots Growth
Wednesday, October 20, 2021, 12:00 PM until 1:00 PM
Zoom. Participants will receive a link to join the meeting after registration.
Registration is required
Registration cancellations will be accepted until Monday, October 11, 2021 at 12:00 AM
Register today for "Grassroots Growth," our October Virtual Speaker Series event! Join Katie Novak (a native of Bloomington, IL, now working in Plano, TX) for an interactive discussion centered on growing your audience organically. Over the last 20+ years Katie has honed skills that combine the best of the business world combined with the non-profit and cooperative worlds to create engaged and active audiences, be that online or in person using grassroots organizing tactics. Come prepared to learn how grassroots organizing skills can help you grow!
About Katie Novak:
After leaving corporate America (State Farm Insurance) in Colorado and returning to her hometown of Bloomington, IL in 2012 Katie volunteered for Green Top Grocery Cooperative and was hired as the co-op’s first employee (Outreach Manager) in April 2013. She chaired Green Top’s record setting Owner Loan Campaign raising nearly $1.5 million in loans and donations to open the grocery’s first location. Katie grew co-op ownership (with help of an army) from just 100 owners in April 2013 to nearly 1700 owners when she left Green Top in 2017. During her tenure, she was approached by other start-up grocery co-ops seeking guidance and advice. Over time, as requests became more frequent, she launched Katie Novak Cooperative Coaching. Katie now works from her home in Plano, TX assisting start up grocery co-ops with topics ranging from ownership growth to hiring the co-op’s first employee to capital campaign planning. Recently Katie has upped her game by co-developing and offering an app created specifically for start-up grocery co-ops, which has been received with rave reviews. She’s also recently expanded her work to include strategic grassroots marketing consulting services to other mission driven businesses.