Know To Grow:
What the link? 5 Media Strategies to Drive Traffic to Your Website
Presented by Annie Scranton
Thursday, July 22, 2021
12 pm CDT
(10 am Pacific, 11 am Mountain, 1 pm Eastern)
With digital marketing and PR merging even more and more, PR practitioners no longer have the luxury of ignoring things like SEO. With over a decade of experience, Annie believes that the most important SEO tool that PR practitioners need is backlinking. Backlinking is the practice of securing online media mentions that link directly back to your website. In this session, Annie will define link building and make a case for why it should be a part of your strategy. Using real-world case studies, she'll illustrate how and why it drives results, how to successfully adapt this strategy into your PR mix, and the five-point successful placement strategy she developed.
ABOUT ANNIE SCRANTON
Annie Pace Scranton proudly started Pace PR ten years ago, in May 2010. She's loved the journey thus far and enjoys working with all of her colleagues and clients, even if it's remotely for right now.
Prior to forming Pace Public Relations, Annie worked for eight years as a seasoned television producer, booking for major networks such as CNN, Fox News, CNBC, MSNBC & ABC. TV is definitely a specialty of Annie's, combining her unique understanding of behind-the-scenes television producing, alongside her unparalleled list of contacts. Pace PR has multiple clients on national + local TV every single day, including CNBC, Fox News, HLN, MSNBC, Fox Business Network, Bloomberg TV, and many others.