Visual Communications with VISION
Did you know that 91% of audiences today prefer visual content as their primary, secondary, and even tertiary methods of engaging with a brand?
Amy Balliett, a global thought leader in visual communication and in-demand visual strategist for some of the world’s top brands, will help you master the art and science behind visual communication! In this session, you will learn:
- How audiences interpret your content on a conscious and subconscious level, and the small visual cues that could be losing their attention from the start.
- The key rules and processes that, when followed, ensure every piece of visual content you produce achieves your goals.
- How to take on the role of visual strategist at your organization!
Join the Association for Women in Communications (AWC) Springfield area chapter, for this informative event!
Thursday, March 11, 2021
Program – 12-1:00 p.m.
Online - ZOOM info supplied in registration confirmation email.
FREE to members and non-members
About the Speaker:
Amy Balliett is the CEO and founder of Killer Visual Strategies, https://killervisualstrategies.com/, an industry-leading visual communication agency driving visual strategy and campaigns for Fortune 1000 clients. She owned her first company, a candy store and ice cream parlor, at the age of 17 before heading off for college. She built a successful career in SEO and marketing, and headed up SEO at several companies before launching Killer in 2010. In the years since, she has grown Killer Visual Strategies to become the industry leader in visual communication, driving visual strategy and creative content campaigns for global brands including Microsoft, Boeing, Adobe, Nikon, Starbucks, the National Endowment for the Arts, the United Nations, and more.
Balliett speaks at dozens of conferences around the globe, including SXSW, Adobe MAX and SMX. She is an instructor at Seattle's School of Visual Concepts, a LinkedIn Learning instructor, and a regular columnist for Inc. She is the author of the newly-released book Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication, which was awarded Graphic Design USA’s Best of the Best in 2020 Design for the category of book design. Learn more about Amy: www.linkedin.com/in/amyballiett