Know To Grow:
Best Practices for Donor Communications
Presented by Christina Colton
Thursday, August 22, 2019
12 pm CST
(10 am Pacific, 11 am Mountain, 1 pm Eastern)
How do we communicate?
What do we communicate?
When do we communicate?
The purpose of donor communications should be to build relationships yet with the increase in technology and the decline in personal communications, the relationship can easily go from personal to transactional. The goal is to build a bond between the organization and the donor. Having a personal relationship with a donor will result in increased support and lifetime value.
Communication needs to be strategic and planned out but not transactional. Communications should always be designed to fit the donor's needs. The more personalized the contact…the greater the impact. This workshop will provide a step by step guide on building relationships with donors to advance the mission/organization.
Strong communication through relationship building is the key to increasing revenue and retention.
ABOUT CHRISTINA COLTON
Christina oversees the development team as it pursues its five-year strategic plan. She is also responsible for fostering relationships with donors, and for producing high-impact events on behalf of American Leprosy Missions. She has traveled to both India and Nepal to see God’s hand at work through the ministry of American Leprosy Missions. As a “people person,” her favorite part of her job is building relationships with donors and connecting them to projects in the field.
Prior to joining American Leprosy Missions in 2009, Christina served as manager of operations and development for an online news organization in Washington, D.C. She also was vice president of a boutique fundraising and event planning firm serving non-profit, corporate, and political clients. Additionally, Christina has held roles working for the U.S. House of Representatives and a national news organization. Christina holds a Bachelor of Arts in political science from Trinity University in Washington, D.C.