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SEO: The Changing Tide - Greater Des Moines Chapter
Wednesday, June 21, 2017, 8:00 AM until 10:00 AM
IMPACT Community Action Partnership
3226 University Ave
Des Moines, IA
Payment In Advance Or At Event
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Presentation Overview: SEO: The Changing Tide
As the demand to measure everything we market grows fiercely strong, SEO delivers data-driven evidence for our marketing and advertising promises. But behind this big data, are we missing some of the most important performance indicators?
Top 3 takeaways:
1. Could advertising be killing your SEO?
2. How using social media metrics can improve your SEO
3. Big data and how it relates to behavioral economics
Our speaker: Micholyn Fajen is a native of Wisconsin and a partner in the Iowa-based marketing firm PCG Marketing. She was reared in performance marketing where she learned the psychology of what motivates behavior. Today, with 19 years' experience in the marketing, her specialties include market research and analytics, social media, SEO and campaign design for Fortune 500 companies such as Dr. Pepper, Snap-on Tools, Wells Fargo, NAPA, and Cadillac. Micholyn is recognized as an award-winning writer/editor. She graduated from Grand View University where she serves as an adjunct website marketing instructor. “I’m a big fan of math and marketing – I subscribe to a belief that everything we deploy as marketers must be measurable. SEO is a beautiful tool that proves our jobs are worth the spend! But behind every number and every click is the human factor, and understanding the user as a human just might change everything.”