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HomeClarion Awards: Categories

Clarion Awards Categories

 
 
 
 
Each year, AWC honors excellence in all field of communications. If you wish to apply for a Clarion Award, you can submit an application in the following categories.

Apply in the Following Categories

 
 

Advertising & Marketing

 

All entries must include:

  • Marketing strategy
  •  Materials that demonstrate an integrated marketing program clearly stating specific, measurable goals and quantified results

Where applicable, entry must include:

  • Tear sheets, samples or photos of the printed advertisement
  • Photos of posters, billboards or other supporting materials
  • Advertising script (if script unavailable, submit full outline or description)
  • Video or Audio Files
  1. Multimedia Advertising Campaign
    Submit a short- or long-term advertising campaign with stated goal using two or more media with the following:
    • Samples or photos of any printed material
    • Script (if script unavailable, submit full outline or description)
    •  Video file of television spots
    • Audio file of radio spots
    • Website address and PDF of Web pages
    • Photos of posters, billboards or other supporting materials
     
  2. Print Advertising
    Submit a single advertisement that appeared in one or more print media outlets including newspapers, magazines, posters, billboards, direct-response pieces and point-of-sale displays. Materials may include:
    •  Samples of print and broadcast materials used in the effort to communicate with relevant publics
    • News releases, photos, internal communication items, speeches
  1. Marketing Communications Campaign/Budget of $100,000 or less
    Submit materials used in a program designed to market, position, publicize and promote a new or established product or service.
  1. Marketing Communications Campaign/Budget of more than $100,000
    Submit materials used in a program designed to market, position, publicize and promote a new or established product or service.
  1. Direct Mail Campaign
    Submit a short- or long-term direct-mail campaign. Entry must include:

     

    • Sample envelopes, letters, brochures, postcards, catalogs and/or other supporting materials
  1. Online Marketing Campaign
    Submit a short- or long-term online marketing campaign. Entry must include:

     

    • Sample Web pages, emails, and/or other supporting Web materials
  1. Promotional Video Production
    Submit a promotional video produced by either a corporate/for-profit or nonprofit organization. Materials may include:

     

    • Program script (if not available, submit full outline or description)
    • Synopsis indicating length and describing rationale and suitability for topic, medium and audience
 

Books

  1. Nonfiction, Non-technical Book
    Submit a nonfiction book, on any subject, published by Dec 31, 2016.  Entry must include:
    • A summary or review of the book
    • Supplemental materials included with the sale of the book
    • Research methodology
    • Marketing strategy
    • Submit 3 representative chapters you wish the judges to review
  1. Fiction Book
    Submit a fiction book, on any subject, published by Dec. 31, 2016.  Entry must include:
    • A summary or review of the book
    • Supplemental materials included with the sale of the book
    • Research methodology
    • Marketing strategy
    • Submit 3 representative chapters you wish the judges to review

Brochures, Custom & Special Publications

 

For brochures, custom, and special publication entries, submit:

  • Copy of brochure, article, custom, or special publication

For categories 10-12 submit:

  • A one-time communications product published for an internal or external audience by either a corporate/for-profit or nonprofit organization
  • Budget including costs for outside services and size of press run
  • Additional materials may include: copies of posters, promotional fliers, Christmas cards, calendars, invitations, etc.
  1. Special Print Communication
    Submit special print communications directed toward constituents, clients or the general public.
  2. Corporate Print Communications
    Submit material published for internal audiences by a corporate/for-profit or nonprofit organization to include brochures, employee handbooks, benefits booklets, training manuals, etc.
  3. Custom Publications: Magazine
    Submit a client-sponsored magazine intended as a marketing tool and directed toward a target audience.

Education

  1. Educational, Informational or Training Video Production/15 minutes or less
    Entries must include:
    • Complete presentation available on URL link
    • Program script (if script unavailable, submit full outline or description)
    • Synopsis, indicating length and describing rationale and suitability for topic, medium and audience
  1. Educational, Informational or Training Video Production/15 minutes or more
    Entries must include:
    • Complete presentation available on URL link
    • Program script (if script unavailable, submit full outline or description)
    • Synopsis, indicating length and describing rationale and suitability for topic, medium and audience
  1. Curriculum Design
    Submit a curriculum outline and relevant supporting materials developed for and used in a college or graduate program of study in any communications discipline. Include a publication or website showing curriculum.
 

Fund Development

  1. Fund Development Programs/Projects – Annual Giving Campaign
    Submit outline of major aspects of campaign for a nonprofit organization, results and all relevant supporting materials.
  1. Fund Development Programs/Projects – Capital Campaign
    Submit outline of major aspects of campaign for a nonprofit organization, results and all relevant supporting materials.

Magazines

 

For all magazine entries (a magazine is a scheduled periodical publication of more than 16 pages), submit:

  • Original, copy or reprint of article or magazine
  • Synopsis detailing purpose of the article, research methodology and target audience
  • Description of magazine’s editorial mission
  1. Magazine Feature Article, External Publication – Circulation of 100,000 or less – Lifestyle
    Submit a feature article published in a magazine directed toward clients or to the general public.
  1. Magazine Feature Article, External Publication – Circulation of 100,000 or less – Current News
    Submit a feature article published in a magazine directed toward clients or to the general public.
  1. Magazine Feature Article, External Publication – Circulation of 100,000 or less – Miscellaneous
    Submit a feature article published in a magazine directed toward clients or to the general public.
  1. Magazine Feature Article, External Publication – Circulation between 100,000 and 500,000 – Lifestyle
    Submit a feature article published in a magazine directed toward clients or to the general public.
  1. Magazine Feature Article, External Publication – Circulation between 100,000 and 500,000 – Current News
    Submit a feature article published in a magazine directed toward clients or to the general public.
  1. Magazine Feature Article, External Publication – Circulation between 100,000 and 500,000 – Miscellaneous
    Submit a feature article published in a magazine directed toward clients or to the general public.
  1. Magazine Feature Article, External Publication – Circulation of 500,000 or more – Lifestyle
    Submit a feature article published in a magazine directed toward clients or to the general public.
  1. Magazine Feature Article, External Publication – Circulation of 500,000 or more – Current News
    Submit a feature article published in a magazine directed toward clients or to the general public.
  1. Magazine Feature Article, External Publication – Circulation of 500,000 or more – Miscellaneous
    Submit a feature article published in a magazine directed toward clients or to the general public.
  1. Major News Event – Magazine
    The first issue after or a special edition about the event.
  1. Magazine Feature Article, Internal Publication
    Submit a feature article published in an internal magazine directed toward employees, members or investors.
  1. Magazine Regular Editorial/Opinion Column – Circulation of 100,000 or less
    Includes columns designed to persuade, such as opinion columns, editorials, commentaries, reviews and critiques. Submit three to five pieces (entries with fewer than three columns will not be judged).
  1. Magazine Regular Editorial/Opinion Column – Circulation between 100,000 and 500,000
    Includes columns designed to persuade, such as opinion columns, editorials, commentaries, reviews and critiques. Submit three to five pieces (entries with fewer than three columns will not be judged).
  1. Magazine Regular Editorial/Opinion Column – Circulation of 500,000 or more
    Includes columns designed to persuade, such as opinion columns, editorials, commentaries, reviews and critiques. Submit three to five pieces (entries with fewer than three columns will not be judged).
  1. Magazine Regular Informational/Non-opinion Column
    Includes columns designed to inform and entertain, but not to persuade, such as science, health, travel,  sports, entertainment, humor, etc. Submit three columns, each not to exceed two magazine pages (entries with fewer than three columns will not be judged).
  1. Magazine Series or Special Section, External Publication – Circulation of 100,000 or less
    Submit entries published in a magazine directed to clients or the general public
  1. Magazine Series or Special Section, External Publication – Circulation between 100,000 and 500,000
    Submit entries published in a magazine directed to clients or the general public
  1. Magazine Series or Special Section, External Publication – Circulation of 500,000 or more
    Submit entries published in a magazine directed to clients or the general public

For categories 36-39 submit:

  • The magazine must be published at least twice per year
  • Submit two consecutive issues published between Jan. 1 and Dec. 31, 2016
  • Submit a magazine directed toward constituents, clients, or the general public.
  1. Best Overall External Magazine – Start-up, First Issue
  2. Best Overall External Magazine – Circulation of 100,000 or less
  3. Best Overall External Magazine – Circulation between 100,000 and 500,000
  4. Best Overall External Magazine – Circulation of 500,000 or more
  5. Best Overall Internal Magazine
    Submit a magazine directed toward employees, members or investors.
 

Newsletters

 

For all newsletter entries please submit:

  • Three consecutive issues (entry must be published at least three times a year)
  • Editorial strategy

Note: at least two of the issues submitted must have been published between Jan. 1 and Dec. 31, 2016.

  1. Newsletter – Print
    Submit a newsletter directed toward constituents, clients, employees, members, investors, or the general public.
  1. Newsletter – Online
    Submit a newsletter directed toward constituents, clients, employees, members, investors, or the general public.

Newspapers

 

For all newspaper entries submit:

  • Original, copy or reprint of article(s) or columns of any length published in a general circulation newspaper
  • Circulation
  1. Newspaper Hard News Story
  1. Newspaper Feature Story – Weekly paper
  1. Newspaper Feature Story – Daily circulation of under 500,000
  1. Newspaper Feature Story – Daily circulation of 500,000 or more
  1. Newspaper Regular Opinion/Editorial
    Includes columns designed to persuade, such as opinion columns, editorials, commentaries, reviews, and critiques. Submit three to five pieces (submissions with fewer than three columns will not be judged).
  1. Newspaper Regular Non-opinion/Informative Column
    Includes columns designed to inform or entertain (not to persuade), such as science, health, travel, sports, humor, etc. Submit three to five pieces (submissions with fewer than three columns will not be judged).
  1. Newspaper Feature Series
    At least half of series’ entries must have been published between Jan. 1 and Dec. 31, 2016. Submit three to five pieces (submissions with fewer than three will not be judged).
  1. Newspaper Investigative Series
    At least half of series’ entries must have been published between Jan. 1 and Dec. 31, 2016. Submit three to five pieces (submissions with fewer than three will not be judged).
  1. Newspaper Special Section or Special Edition
  1. Major News Event – Newspaper/Online
    • The first issue after or a special edition about the event.
    • Submit website or hard copy of Web page from the first 24 hours following the event.

Online Media

 

Materials must have been produced specifically for the Web between Jan. 1 and Dec. 31, 2016.

For categories 53-56:

  • Entry must include site URL
  • Entry must include description of individual or company responsible for website if outsourced
  • Judges must be able to access website (not an archive) from May through June 2016
  1. Website – New – Annual budget of $15,000 or less
  1. Website – New – Annual budget more than $15,000
  1. Website – Existing – Annual budget of $15,000 or less
  1. Website – Existing – Annual budget more than $15,000

For categories 57-60:

  • Files may be located at a URL or submitted as a PDF
  • Entry must include description of individual or company responsible for website if outsourced
  • If submitting a URL, the site must be accessible from April through June 2016
  1. Online Journalism – Special News Section
    Submit a section of a website that uses the Web’s unique features to present a news story.
  1. Online Journalism – Special Feature Section
    Submit a section of a website that uses the Web’s unique features to present a feature or investigative story.
  1. Online Journalism – Feature Article
    Submit a feature article written specifically for the web that includes a synopsis detailing the purpose of the article, research methodology and the target audience.
  1. Online Journalism – Regular Column (on a for-profit website)
    Submit three to five columns (submission with fewer than three columns will not be judged).

For categories 61-62:

  • All publications must have been launched prior to Dec. 31, 2016
  • Files must be located at a URL or submitted in PDF formats
  • If submitting a URL, judges must be able to access material at the site during the judging period (April through June 2016)
  1. Online Publication – Internal Publication
    Submit an online publication that is updated at least quarterly.
  1. Online Publication – External Publication

For categories 63-64:

  • Entry must include the site URL
  • Entry must demonstrate that the blog has achieved the objectives set forth
  • Entry must include description of individual (personal blog) or company (corporate blog) responsible for blog if outsourced

Note: The blog submitted will need to be LIVE so that the judges can access it online between April 15 and June 30, 2017.  It will be judged over content between January 1 and December 31, 2016.

  1. Blog – Personal
  1. Blog – Corporate
 

Photography & Graphics

 

All photography entries must include:

  • A copy of the original publication in which your black and white or color photo(s) was published; must have been published between Jan. 1 and Dec. 31, 2016. (Wire service photos should be accompanied by documentation of their availability for use)
  • High resolution images at least 2MB in size
  1. Corporate/Stock Photography, Feature Photo or Photo Illustration
    Submit photo(s) published for an internal or external audience.
  1. Press Photography – Spot News Photo
    Submit photo(s) published in a general circulation newspaper or magazine.
  1. Press Photography – Photo Series/Essay (Hard News)
    Submit photo(s) published in a general circulation newspaper or magazine.
  1. Press Photography – Photo Series/Essay (Feature)
    Submit photo(s) published in a general circulation newspaper or magazine.
  1. Press Photography – Sports Photo
    Submit photo(s) published in a general circulation newspaper or magazine.
  1. Press Photography – Entertainment & Lifestyle Photo
    Submit photo(s) published in a general circulation newspaper or magazine.
  1. Major News Event – Photo
    Published photograph taken during the first 24 hours following the event.
  1. Editorial Cartoon
    Submit three to five published editorial cartoons that comment on political or social issues. Please submit a synopsis explaining the issues and the cartoon’s context. Submit materials in a folder or binder or mounted (submissions with fewer than three cartoons will not be judged).
  1. Logo
    Submit a high-resolution image of the logo for each version used, if applicable (examples: grayscale; full color; with tag line and without; or a smaller, condensed version). Include additional information, such as description of client, project budget and intended use of the logo. Indicate whether the logo is new or redesigned. A logo submitted must actually have been in use between a certain timeframe TBD.
  1. Special Design/Creation – Single Item
    Submit printed piece and explanation of how the use of art/graphic design effectively enhanced communication of the message to the intended audience. Include a summary on the success/response of this piece.
  1. Special Design/Creation – Series of Items 
    Submit printed piece and explanation of how the use of art/graphic design effectively enhanced communication of the message to the intended audience. Include a summary on the success/response of this piece.

Public Relations

 

All entries in categories 76-84 may include:

  • Samples or copies of any printed materials
  • Video or audio samples or scripts of any broadcasts
  • Photos of posters, billboards or other supporting materials
  1. Public Relations One-time Campaign – Annual budget of $10,000 or less 
    Submit a campaign with a stated goal reflecting a single effort designed to accomplish a finite, one-time result. The campaign must have been completed between Jan. 1 and Dec. 31, 2016.
  1. Public Relations One-time Campaign – Annual budget of $10,000 or more 
    Submit a campaign with a stated goal reflecting a single effort designed to accomplish a finite, one-time result. The campaign must have been completed between Jan. 1 and Dec. 31, 2016.
  1. Public Relations Campaign, Ongoing – Annual budget of $50,000 or less
    Submit an ongoing, long-term campaign. The campaign must have begun between Jan. 1 and Dec. 31, 2016.
  1. Public Relations Campaign, Ongoing – Annual budget of $50,000 or more 
    Submit an ongoing, long-term campaign. The campaign must have begun between Jan. 1 and Dec. 31, 2016.
  1. Public Service Community Affairs Campaign, One-Time
    Submit a one-time public affairs campaign designed to accomplish stated objectives and goals with an explanation of the campaign’s influence on intended publics. Entry must reflect intended results and progress toward achieving them. The campaign must have taken place between Jan. 1 and Dec. 31, 2016.
  1. Media Kit
    Submit materials used for a one-time or ongoing event, press tour, campaign or promotion. Kit and materials must have been produced and put to use between Jan. 1 and Dec. 31, 2016.
  1. Special Promotion
    Submit a special promotion, contest, or program that was a part of a public relations campaign. More than half the entry must have been implemented between Jan. 1 and Dec. 31, 2016.
  1. Annual Report – Annual budget of $20,000 or less
    Submit an annual report directed toward constituents, clients or the general public. The report must have been produced between Jan. 1 and Dec. 31, 2016.
  1. Annual Report – Annual budget of more than $20,000
    Submit an annual report directed toward constituents, clients or the general public. The report must have been produced between Jan. 1 and Dec. 31, 2016.

For categories 85-87 entries must include:

  • The communications plan
  • Samples of print and broadcast materials used in the effort to communicate with relevant publics and employees
  • News releases, photos, internal communication items, speeches, radio or television broadcasts

Note: More than half of the project must have been implemented between Jan. 1 and Dec. 31, 2016.

  1. Community Relations Campaign
    Submit materials used in a program to establish, improve or maintain an organization’s standing, image, or relationships in the community in which it operates.
  1. Crisis Communications Campaign
    Submit materials reflecting a corporate or organizational response to an externally or internally generated problem of urgent concern. Detail proactive measures taken in preparation. The crisis and the response must have begun between Jan. 1 and Dec. 31, 2016.
  1. Employee Relations Campaign
    Submit materials used in a program to improve or maintain an organization’s relationship with its employees.
 

Radio

 

All radio entries must include:

  • Program script, (if script is unavailable, submit a full outline or description)
  • Recording of broadcast (URL to audio file)
  • Day, date, length and time of airing

Note: All entries must have aired between Jan. 1 and Dec. 31, 2016, except for documentary series categories, where more than half must have aired during this time. Dramatized entertainment programs are not eligible.

  1. Radio Regular Feature Program
    Submit a regularly aired radio feature program for public or commercial radio.
  2. Radio Regular Talk or Interview Program
    Submit three to five ½ hour segments from different broadcasts of a regularly aired radio talk show or interview program (submissions with fewer than three programs will not be judged).
  3. Radio Feature Story
    Submit a radio feature story for public or commercial radio.
  4. Radio Documentary Series
    Submit three to five programs on a given topic or theme (rather than one program presented as part of a regularly broadcast series; submissions with fewer than three programs will not be judged).
  5. Radio Documentary, One Time
    Submit a radio documentary for public or commercial radio.
  6. Women’s Issues Radio Program
    Submit a women’s issues radio program for public or commercial radio.
  7. Major News Event – Radio
    Radio broadcast, can be a compilation, from the first 24 hours following the event – entry not to exceed one hour
  8. Radio Commercial
    Submit a produced radio advertisement with script. Entry must be 15-60 seconds. Excludes station promos; includes Internet radio.
 

Special Events

 

All special events entries must include:

  • Outline of major aspects of event, including timeline
  • Marketing materials
  • Event program (if available)
  • Other printed materials (if available)
  • Website or social networking site (if available)
  • More than half of the entry must have been implemented between Jan. 1 and Dec. 31, 2016
  1. Conference or Seminar
  2. Special Event
    Submit a special event that was a part of a public relations campaign.
  3. Fundraising Event
    Submit a special event designed to raise fu
    nds.

Student

 
Students may submit work developed as part of a campus group, a nonprofit organization, an internship, a corporate/professional client, or a class assignment.  Students must be full time in Jr. College, College or University. All entries must have been created between Jan. 1 and Dec. 31, 2016.
 

All student entries must include:

  • Name of their university or college (high school students do not qualify)
  • Timeline (Optional)
  • Budget (Optional)
  • Research
  • Objective(s)
  • Description of the work
  • Samples or copies of any printed materials
  • Outcome of the work presented
  1. Advertising or Public Relations Campaign
  2. Written Original Material
    This may include:

     

    • Features
    • Editorials
    • News writing
    • Speeches
    • Scripts
    • News releases
    • Writing for online distribution
  1. Event Campaign
  1. Wild Card
    A media, film, broadcast, etc. or other communication project that does not fit in any of the categories previously listed.

Television

 

All television entries must include:

  • Story or program script (if script unavailable, submit a full outline or description)
  • Video of entire story, segment, or program
  • Day, date, length, and time of airing (if entry is not a full program, note name of program on which it was broadcast)
  • For programs: Synopsis with statement of objective, applicable research, audience, market, viewer response, budget/costs and evaluation

Note: All entries must have aired between Jan. 1 and Dec. 31, 2016, except for documentary series categories, where more than half must have aired during this time. Unless specified otherwise, entries may be of any length and, where indicated, may be formatted onto a composite tape. All entries must indicate length.

  1. Television Spot News Story – Local or Regional
    Submit a breaking news story aired within 24 hours of the event. Coverage (even live coverage) of a scheduled event is not spot news.
  1. Television Spot News Story – National
    Submit a breaking news story aired within 24 hours of the event. Coverage (even live coverage) of a scheduled event is not spot news.
  1. Television Feature Story/Segment (Comprehensive or ongoing) – Local or Regional
    Submit feature segment(s) of any length.
  1. Television Feature Story/Segment (Comprehensive or ongoing) – National
    Submit feature segment(s) of any length.
  1. Television Investigative Feature or Series – Local or Regional
    Submit a television investigative feature or series.
  1. Television Investigative Feature or Series – National
    Submit a television investigative feature or series.
  1. Television News Magazine Program – Local or Regional
    Submit a regularly scheduled news magazine program
  1. Television News Magazine Program – National
    Submit a regularly scheduled news magazine program
  1. Television Public Affairs Program – Local or Regional
    Submit a regular public affairs program of any length.
  1. Television Public Affairs Program – National
    Submit a regular public affairs program of any length.
  1. Television Special Audience Program 
    Submit a fiction or nonfiction program intended to enhance the knowledge base of a specific demographic (children, teens, seniors, immigrants, etc.).
  1. Television Documentary Program – Local or Regional
    Submit a television documentary program of any length.
  1. Television Documentary Program – National
    Submit a television documentary program of any length.
  1. Television Documentary Series – Local or Regional 
    Submit multiple programs on a given topic or theme (rather than one program presented as part of a regularly broadcast series).
  1. Television Documentary Series – National
    Submit multiple programs on a given topic or theme (rather than one program presented as part of a regularly broadcast series).
  1. Television Public Service Announcement
    Submit an announcement of 30 seconds or less on a topic in the public interest.
  1. Television Commercial 
    Submit a produced television advertisement with script. Entry must be 60 seconds or less.
  1. Television Sports Programming – Local or Regional
    Submit a sporting event or sports focused program, cable or broadcast. Identify the 5-15 minute segment which is most representative of the program’s quality
  1. Television Sports Programming – National
    Submit a sporting event or sports focused program, cable or broadcast. Identify the 5-15 minute segment which is most representative of the program’s quality
  1. Television Talk Show – Local or Regional
    Submit a talk show format program, cable or broadcast. Program will be evaluated for professionalism, social responsibility, and educational value.
  1. Television Talk Show – National
    Submit a talk show format program, cable or broadcast. Program will be evaluated for professionalism, social responsibility, and educational value.
  1. Television Show – Informational – Local or Regional
    Submit programming, cable or broadcast, designed to inform (i.e., cooking or home improvement).
  1. Television Show – Informational – National
    Submit programming, cable or broadcast, designed to inform (i.e., cooking or home improvement).